CHARLOTTE, N.C., 01/18/10 – Tommy Baldwin Racing (TBR) and BRANDTHINK are pleased to announce a multifaceted partnership, which will help drive the NASCAR team’s brand development and revenue growth in the New Year and beyond.
Specifically, BRANDTHINK will help strengthen TBR’s management and operations, contribute to its corporate strategy and business planning, manage its brand marketing and communications, lead the development of its digital and social media platform, contribute to its sponsorship sales effort, and help establish a merchandise and licensing program.
“We are excited about the opportunity to work with Tommy Baldwin Racing,” said Greg Economou, BRANDTHINK’s Managing Director & CEO. “Tommy has done a remarkable job getting his team off the ground with sheer determination, work ethics and smarts. I am certain we can help Tommy and the team reach new heights in their efforts to become a championship caliber organization over the years.”
BRANDTHINK (http://www.brandthink.com/) is a leading business consulting firm focused primarily on the sports and entertainment industries. It has successfully adapted best practices in the areas of strategy development and organizational management from the management consulting world and applied them to the unique environments of sports and entertainment, providing clients with a distinctive ability to create solutions and foster growth. In addition to working with a host of blue-chip clients throughout the sports industry, Economou has also served as SVP of Marketing & Communications at the NBA and EVP & CMO of the Charlotte Bobcats.
“I’ve known Greg for a while and have seen what he and BRANDTHINK have done in the past in NASCAR,” said TBR owner Tommy Baldwin Jr. “We look forward to them helping us create a long-term strategy that will enable us to build a winning program, both on and off the track.”
Tommy Baldwin Racing (http://www.tommybaldwinracing.net/) currently fields the #36 Chevrolet in the Sprint Cup Series with Mike Bliss as the driver. Baldwin, a 12-year NASCAR veteran and former Daytona 500 winning crew chief, is no stranger to team ownership as he formed a successful team which was responsible for bringing Unilever into the sport in 2004. He also has served as crew chief for his father, Tommy Baldwin Sr., Steve Park, Ricky Craven, Dick Trickle, Ward Burton, Kasey Kahne, Elliott Sadler and most recently Dave Blaney.
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